Archive for January, 2010

Posted on:January 29, 2010 Comments: No Comments Categories: design logo print

Advertising flyers for Pintsize Pics

Advertising flyers for Pintsize Pics Photography

Recent advertising flyers for Pintsize Pics Photography who are promoting an event in Tugby, Leicestershire, on the 27th of February. Design by Heppdesigns, printing by Kandaprint in Corby.

A simple message for a simple service

Pintsize Pics logo variation detail

I used a variation on the logo to communicate the simplicity of the photo service on offer. The worker ant has become a useful tool for showing the steps needed to get your children photographed. Compressed into just four steps:

Phone for a booking
Appointment at your location
Choose prints
Hand delivered to your door

Posted on:January 28, 2010 Comments: No Comments Categories: design photography print

Brooke Weston Sixth Form Advert

Sixth Form Recruitment advert

Recent Sixth Form recruitment advert for Brooke Weston Academy, Corby. The advert ran in the local press and can be seen on page 4 of the the Rutland Times and Stamford Mercury, Thursday, January 21 edition.

Brooke Weston has an excellent reputation as one of the top 5 achieveing state schools in the country and has an excellent Sixth Form, anyone wishing to study at A Level should keep an eye out for their Sixth Form prospectus which is due out around March. Photos and design by Heppdesigns.

Posted on:January 2, 2010 Comments: No Comments Categories: photography

Photographing Prime Ministers

Prime Minister, Gordon Brown smiles whilst addressing guest at Academy opening

Prime Minister, Gordon Brown smiles whilst addressing guests at the Corby Business Academy opening

Last year, the Corby Business Academy, a school that I branded and have completed a lot of design work for, had a special grand official opening by the Prime Minister Gordon Brown. I spent the day in the press pack at the opening being shepherded around by Downing Street staff (think “The Thick of It” but younger and less sweary), and being stared at by steely-eyed body guards and secret service people (think of the men protecting the Italian PM Silvio Berlusconi recently, but much more effective, if not as well dressed and you’ll get the picture) This was all in the name of capturing the event photographically for posterity.

Dour Gordon in the Daily Mirror

Now, Gordon usually gets portrayed as a dour Scotsman most of the time in the press, (you compare smiley Tony to dour Gordon on Google images), but I found him to be both serious, good humoured and engaging. When reviewing the images later I was surprised at how he come across as happy and smiling sort. One can only conclude that Gorden gets stitched up by the picture editors and others influencing the choice of image published. I had a hard time finding a “typical Gordon” shot from the ones I had taken.

Corby Business Academy logo

Corby Business Academy Logo

Designed in March 2007, this logo contains a big stylised A for Academy, Attainment, Application or Andrew (the name of the first Principal, always good if you can work a bit of personal flattery during your pitch). The background represents the core of Corby, think of a slice through to the core of the earth, it could also be described as radiating. The tip of the cone visually echos nicely with the tip of the A which suggests upwards movement. It has been suggested that it has an Art Deco feel, which I can see, but that wasn’t on purpose.

Another interpretation of this designs relates to the brief in which I was shown a photo of a green field and told “We are going to build a big Academy in the middle of this field and we’ll need a logo for that” they said, pointing at the photo of the field. I may have taken them too literally.