Lunar Racing are group of dedicated motor racing engineers and scientists who have had the idea of using the highly competitive world of motorsport as a environment for education. They are based at the Rockingham Speedway which must be one of the most exciting locations for a classroom in the country. Theory lessons are taught in an executive box overlooking the start finish line. They were keen to have a rebrand, which I have detailed below.
Re-brand for Lunar Racing
Logo for performing arts department
Brooke Weston Performing Arts Logos
I recently completed a logo design for the new performing arts department at Brooke Weston Academy. They have just moved into their spanking new £4 million extension complete with music studio, IT suites, dance studio and performance areas and wanted a logo to help brand their planned community projects. The brief was a challenging one as I had to incorporate all the arts (music, dance and drama), rather than focus on one.
Spotlights in drama studio
After much discussion we settled on the idea of performance and the logo was born out of the patterns made by the spotlights in the drama studio. The logo also had to fit into the Brooke Weston family without diluting the original brand.
Brooke Weston logo ident
Quick and Easy ident
The video in this post is an example of a quick ident created for a plasma screen in a refurbished reception area. The idea is to use the ident as a break between items or videos; it’s a signal to the viewer that change is happening. Most of this is subconscious of course our brains see lots of these during the day, especially in the days of multi-channel TV, a more than likely block them out. Things have moved on since the first days of Channel 4 and the fuss that the iconic “4″ ident created at the time.
Channel 4 classic ident from 198os
Jackson Media ident and logo
The name Jackson has constantly been in the news this week, so I thought I’d add to the Jackson related frenzy by presenting this quick and simple logo and ident for Jackson Media. Based in Oakham Northants, Jackson Media specialises in film to DVD transfer and offers many other video services including recording of events and shows. The company is run by a Mr Peter Jackson, who is not related to the Mr Peter Jackson who directed “Lord of the Rings” and “King Kong“; although he tells me that on a recent trip to New Zealand he was constantly asked if he was.
Logo for Kettering Science Academy
Logo for Kettering Science Academy
This logo I created was chosen as the symbol for the Kettering Science Academy, which is a new Academy rising from Ise Community College in September 2009. More often than not, the simplest ideas are the best and this logo is a simple reconstruction of an uppercase “K” (the font is Minion), to incorporate a simple test tube. The bubbles were added to give some colour and movement. The logo also had to fit the corporate family of logos existing in the Brooke Weston Partnership.