All posts in logo

Posted on:February 10, 2010 Comments: No Comments Categories: design identity logo

Logo for performing arts department

Brooke Weston Performing Arts Logos

I recently completed a logo design for the new performing arts department at Brooke Weston Academy. They have just moved into their spanking new £4 million extension complete with music studio, IT suites, dance studio and performance areas and wanted a logo to help brand their planned community projects. The brief was a challenging one as I had to incorporate all the arts (music, dance and drama), rather than focus on one.

Spotlights in drama studio

After much discussion we settled on the idea of performance and the logo was born out of the patterns made by the spotlights in the drama studio. The logo also had to fit into the Brooke Weston family without diluting the original brand.

Posted on:January 29, 2010 Comments: No Comments Categories: design logo print

Advertising flyers for Pintsize Pics

Advertising flyers for Pintsize Pics Photography

Recent advertising flyers for Pintsize Pics Photography who are promoting an event in Tugby, Leicestershire, on the 27th of February. Design by Heppdesigns, printing by Kandaprint in Corby.

A simple message for a simple service

Pintsize Pics logo variation detail

I used a variation on the logo to communicate the simplicity of the photo service on offer. The worker ant has become a useful tool for showing the steps needed to get your children photographed. Compressed into just four steps:

Phone for a booking
Appointment at your location
Choose prints
Hand delivered to your door

Posted on:January 2, 2010 Comments: 1 Comment Categories: logo

Corby Business Academy logo

Corby Business Academy Logo

Designed in March 2007, this logo contains a big stylised A for Academy, Attainment, Application or Andrew (the name of the first Principal, always good if you can work a bit of personal flattery during your pitch). The background represents the core of Corby, think of a slice through to the core of the earth, it could also be described as radiating. The tip of the cone visually echos nicely with the tip of the A which suggests upwards movement. It has been suggested that it has an Art Deco feel, which I can see, but that wasn’t on purpose.

Another interpretation of this designs relates to the brief in which I was shown a photo of a green field and told “We are going to build a big Academy in the middle of this field and we’ll need a logo for that” they said, pointing at the photo of the field. I may have taken them too literally.

Posted on:September 9, 2009 Comments: 1 Comment Categories: design identity logo moving image

Brooke Weston logo ident

Quick and Easy ident

The video in this post is an example of a quick ident created for a plasma screen in a refurbished reception area. The idea is to use the ident as a break between items or videos; it’s a signal to the viewer that change is happening. Most of this is subconscious of course our brains see lots of these during the day, especially in the days of multi-channel TV, a more than likely block them out. Things have moved on since the first days of Channel 4 and the fuss that the iconic “4″ ident created at the time.

Channel 4 classic ident from 198os

[Show as slideshow]

Posted on:July 4, 2009 Comments: No Comments Categories: identity logo moving image

Jackson Media ident and logo

The name Jackson has constantly been in the news this week, so I thought I’d add to the Jackson related frenzy by presenting this quick and simple logo and ident for Jackson Media. Based in Oakham Northants, Jackson Media specialises in film to DVD transfer and offers many other video services including recording of events and shows. The company is run by a Mr Peter Jackson, who is not related to the Mr Peter Jackson who directed “Lord of the Rings” and “King Kong“; although he tells me that on a recent trip to New Zealand he was constantly asked if he was.