Lunar Racing are group of dedicated motor racing engineers and scientists who have had the idea of using the highly competitive world of motorsport as a environment for education. They are based at the Rockingham Speedway which must be one of the most exciting locations for a classroom in the country. Theory lessons are taught in an executive box overlooking the start finish line. They were keen to have a rebrand, which I have detailed below.
Design Process – Introduction
- crescent moon symbol
- strong typography
- strong racing colour
First Ideas
The first ideas centred around the moon and car symbols.
Back to the roots
It was thought that this was moving too far away from the original strengths of the brand, for instance losing the crescent, so I simplified the idea from car to wheel and moon to crescent.
Refining the idea
The tyre shapes were simplified to graphic symbols which were reminiscent of lunar craters which led neatly to a new crescent design. 3D was added to give the crescent some life.
A typeface was created from the original Bauhaus to give a more distinctive version of the text logo.
Final design
The final design is presented below:
black and white:
