Corby Business Academy Logo
Designed in March 2007, this logo contains a big stylised A for Academy, Attainment, Application or Andrew (the name of the first Principal, always good if you can work a bit of personal flattery during your pitch). The background represents the core of Corby, think of a slice through to the core of the earth, it could also be described as radiating. The tip of the cone visually echos nicely with the tip of the A which suggests upwards movement. It has been suggested that it has an Art Deco feel, which I can see, but that wasn’t on purpose.
Another interpretation of this designs relates to the brief in which I was shown a photo of a green field and told “We are going to build a big Academy in the middle of this field and we’ll need a logo for that” they said, pointing at the photo of the field. I may have taken them too literally.