I recently completed a logo design for the new performing arts department at Brooke Weston Academy. They have just moved into their spanking new £4 million extension complete with music studio, IT suites, dance studio and performance areas and wanted a logo to help brand their planned community projects. The brief was a challenging one as I had to incorporate all the arts (music, dance and drama), rather than focus on one.
After much discussion we settled on the idea of performance and the logo was born out of the patterns made by the spotlights in the drama studio. The logo also had to fit into the Brooke Weston family without diluting the original brand.



I really like what you have done here. The way you’ve taken the imagry from the drama studio and represented it in a vector form is exeptional. It really summerises the moment you were trying to capture but all the while remaining very much an original piece. Personally, I consider myself a designer to some level, however I always struggle to capture the original ideas myself. I often can create the idea in my head, but am incaple of representing it on the paper. All in all, an exeptional idea. I also think that the variations on the theme work, with the various titles all fitting in with exeptional cohesion.