Although we most definitely live in the digital age this logo draws on some of the physical aspects of Chris’s job, namely writing. I started to think of ink and printing, we still use ink it hasn’t gone away, it just lives in expensive printer cartridges instead of bottles of Quink, just when did ink get so expensive? I’ve added some action to the logo we are looking at the moment after a drop of ink lands in the bottle, forming the initial.

For rendering the text i’ve appropriated ligatures from the printing industry, i thought this would be a good move as most of Chris’s work is commissioned from magazine editors.